Thursday, September 21, 2017

Nicotex was a game-changer

I’m a writer, motivational speaker by profession. Never picked up smoking during exciting and fulfilling academic life though encountered several ups and downs, success and failures.

Urge for Smoking

Urge for smoking began in early 2000s, when I plunged into corporate world to carve out my career, it’s another thing, my tryst with destiny still continues for a successful career. Probably I am far too ambitious, want to tread the path less travelled, accomplish challenging dreams.  

Weekend Parties

Weekend congregation with friends was an opportunity to rewind from the hectic schedule of corporate world, together we indulged in drinks, smoke and gourmet food. During parties, smoking initially began for a taste. From one cigarette, it swiftly became five, then ten, then twenty per day. Soon that white small stick engulfing harmful tobacco became integral part of my life. Can say I became addicted to white poisonous stick.  

Warning ignored

Like many other literates, I too undermined the statutory warning on the pack of cigarette. Did some research, came across astonishing facts. Cigarette contains about 600 ingredients, majority of them are health hazards. Burning releases more than 7000 harmful chemicals, these poisonous chemicals lead to respiratory diseases, mouth and lung cancer among others.           

Enough is enough

A time came in life, when I realized smoking is taking its toll on my health. Like many educated corporate professionals, I too fell in the dangerous whirlpool of smoking. After smoking for 15 years, I realized its pitfalls though it was bit late, but it’s never too late to quit smoking. Big question was how to quit the bad habit???

Determination to quit  

Since I was determined to leave behind smoking, started scouting for ways. Cipla’s Nicotex advertisement was a huge blessing in disguise.
That tiny gum took all the pain of quitting smoking. Since Aug 2016, I’m a non-smoker. I know longer fear for smoking related diseases. Jogging and physical exercise stamina has improved a lot. It’s all because of Nicotex Gum. The challenge of quitting smoking was nothing short of conquering the mighty Mount Everest!!!                   

Solo Bike Ride to Save Daughters

Open letter to Manforce Condom company

Dear Ramesh:

I’m a writer by profession, proud of my Hindu roots and heritage. Can’t tolerate blasphemy against my incredible religion.     

Just too mint swift money, company spearheaded by you Ramesh Juneja, Mankind is stooping to a humiliating low. Across Gujarat, large hoardings have been erected to clandestinely promote the Manforce brand of condoms during the festival of Navratri.

Your company’s Manforce contracepetive’s brand ambassador Sunny Leone’s giant size  posters endorsing and enticing youth to use Manforce condoms during the Hindus’ festival, Navratri is extremely blasphemous and derogatory. Certainly hurting the religious sentiments and beliefs of Hindus.

Blasphemous Content

The controversial haordings revolve around Sunny, the item girl of Bollywood, associated mostly with third grade lusty and seductious roles in films and profane content in vernacular, Gujarati. Here is that sacrilegious content, which has left Hindus in doldrums - "Ya Navratriyon Ramo Parantu Prem Thi", in English means, play in Navratri but with love. This blasphemous content is enveloped between two dandiya sticks and intentionally placed above the Manforce condom logo. On extreme right, manufacturer company, Mankind’s logo makes appearance.           


No point for guessing the insinuation in the notorious hoardings planted all over Gujarat, including the business hubs, Ahmedabad and Gujarat. Use Manforce condoms during the religious festival of Navratri. What kind of marketing standards, Mankind is setting??? It’s an instance of worst marketing strategy to connect religious festivities of Hindus with condoms.

Bring to book the offenders

Law enforning establishment should take suo-moto cognizance against the offenders for tarnishing the sentiments of Hindus. In my opinion, three sections are liable to face law – company, creative team and brand ambassador.

Since you Ramesh Juneja and your brother Rajiv Juneja are owners, stringent action should be taken against you.

Worthless Celebrities

Name and fame in Bollywood makes unsung thespians overnight celebrities. Irony is most of them don’t deserve to be a celebrity. Sunny Leone also falls in this shame list of imposed, worthless celebrities. For making quick bucks, she not even for once thought of the sentiments of Hindus. For her money matters most.       

Who cares for Hindus Sentiments?       

Hindus are a divided clan since the beginning of civilization. Most tolerant religion is often offended by anti Hindu forces. Ramesh and Rajiv, do you have the courage to release the similar marketing advertisement during the celebration of Muslim’s festival, Eid??? You know the repercussions. Muslims will not tolerate your insanity to make money degrading their deities and festivals. Ramesh and Rajiv, do you have the courage to release the similar marketing advertisement during the celebration of Christmas??? Why would you do that???   

Pertinent questions  

Ramesh and Rajiv, if you have any shame left, then pull out this controversial campaign. May I ask you some simple questions??? With all due respect to your family members, daughters and sisters, would you ask your Sisters this navratri season to carry Manforce condoms with them??? Would you ask your daughters to carry manforce condoms with them during the festivities of Navratri??? Would you ask your sons to carry manforce condoms with them  during the festivities of Navratri???  

With regards,

Rajiv Azad, Writer              

Wednesday, April 19, 2017


Rupantar is one of the flagship social initiatives of the Sri Aurobindo Society with the objective to target pivotal areas in Education combining innovative solutions and best of the breed technology to bring about a revolutionary transformation in the state education system. In order to impact and transform the Education system, five areas have been identified post the extensive research.

Strategic development in the focused five areas leads to evident transformation in government managed schools. Statistics in the outreach section corroborate the fact.  These comprise teacher empowerment, vision and insight development among government decision makers, leadership skills for education administration, management skills for principals, and last but not the least participation of school management committees (SMCs) that represent parents and the community.


Implementation brings forth crucial results, including up-skilling of teachers as master trainers, improved education delivery, enquiry-led learning environment, inclusive education, health education (sanitation and hygiene), career guidance for students, and technology enablement. Clearly reflects the essence of Rupantar!

Another highlight of the programme is – about 70% beneficiaries among the children hail from rural geography, thus playing a role in bridging the urban – rural skill gap. With the aim to impact Education system of UP, Rupantar programme’s implementation started in 2015 across 75 districts.  Results are there for all to see and ponder over. Engaging 4 lakh teachers and 1.7 lakh schools, Rupantar is now transforming the lives of more than 2 crore children of the state.

In the cutthroat market competition, holistic education has an extra edge. Rupantar encompasses fundamentals of holistic education that act as a building block in shaping the overall personality. That’s why; the programme has been a massive success with overwhelming response from all stakeholders.     
Litchi Knowledge Centre

Drawing inspiration from the legendary Sri Aurobindo and the Mother, the all exclusive Litchi Knowledge Centre works in coordination with the leading government agencies, senior officials, institution and entrepreneurs among others to transform education system.    

Futuristic Plans - Innovation Centres of Excellence

Innovation Centres of Excellence has been instituted in Varanasi and Lucknow. The objective is to research and develop new innovative curricula, material and pedagogical models in consultation with the prominent educators, academicians, researchers from academic field.       


Focus is to establish an education system based on deeper human values. Inculcate the qualities of holistic learning among children, enabling them to be lifelong learners with peace and tranquility.
  • Harnessing the potential of entrepreneurship and intrapreneurship, develop scalable, sustainable solutions that can withstand changing ecosystem and its plethora of challenges.
  • Inclusive transformation empowering all stakeholders — the decision makers, principals, teachers, students and the parents.    
  • Targeting the highest impact areas across the system to improve quality and reach of education. 
  • No new layers; significantly improve effectiveness and efficiency of the existing resources and infrastructure.
  • Capacity building, inclusive and sustainable change.
  • A leap in the way Education issues have been approached so far — going beyond even the PPP model, government, nonprofits, corporates and volunteers working as one team.
  • Targeting the highest impact areas across the system to improve quality and reach of education. 
  • No new layers; significantly improve effectiveness and efficiency of the existing resources and infrastructure.
  • Capacity building, inclusive and sustainable change.
  • A leap in the way Education issues have been approached so far — going beyond even the PPP model, government, nonprofits, corporates and volunteers working as one team.
Working in unison with the stakeholders, the Rupantar initiative is transforming lives, spreading smiles!

Open letter to CM Yogi on meat ban

Open letter to CM Yogi on meat ban
Dear Chief Minister Yogi Adityanath:
Namaste! Jai Hind! Through this letter I would like to draw your attention on ban on meat.    
Sir, the month of March 2017 will be registered in the annals of BJP history as a breakthrough month for two reasons. First – for the first time BJP swept the pole in UP with thumping majority, winning 325 seats, second – a hermit, Yogi Adityanath became the Chief Minister of India’s politically significant state.
Your coronation did raise certain eyebrows, left many anguished, since the saffron clad hermit personality of yours has been known as Hindu hardliner for your radical views. I don’t endorse those views who evaluate a Chief Minister on past record. Not fair in anyway. What you do as a CM will be your new identity not your past.    
Man on Mission
Since assuming the most important office of UP, you are working like a man on a mission with dedication and devotion to transform UP. Many of the landmark policies, decision implemented for people welfare are receiving overwhelming response, support from the people of UP. However, couple of your decisions have also been controversial and reflect appeasement of a certain community, Sir. Your critics are terming such moves as anti Muslims. Rightly so.  
Beef Ban
Beef ban or meet ban that came into force the moment you assumed power has been criticized by Muslims since it’s badly affecting the life of people hailing from the community. This feeble argument of yours that only illegal butcheries, slaughter houses would be targeted doesn’t have many backers.
If illegal butcheries is the target then why not the Hon’ble Chief Minister eradicate illegal activities galore prevailing in UP. Illegal mining, liquor, educational institutes, and land encroachment to name a few should also be banned. Why target a certain religion in the name of illegality.
Vote Bank Politics       
Crackdown on illegal butcheries, meat shops was abrupt, taken in haste to please a certain community, that certain community has been traditional vote bank of BJP, the Hindu upper caste. Muslims of UP barring sporadic examples have never been BJP voters or supporters. BJP and its masters fully acquainted with the bitter truth. List of BJP candidates that fought the 2017 Assembly elections corroborates the fact – BJP didn’t even field a single candidate from Muslim community to fight elections in UP.                                             
Hundreds become unemployed
Without contemplating repercussion, just to consolidate its vote your government implemented beef ban. Hundreds of Muslims engaged in meet trade have now become unemployed. Unemployment is worse in UP, further deteriorated post the meat ban. Think about the families making both ends meet via the meet trade. All of a sudden, how they will generate employment, how their dependents will sustain.      
Statistics on Meat  
Statistics on meet report, UP is the largest producer of meat in India. The state contributes around 1/5th of the total meat produced in India. While it accounts for 43% of nation’s buffalo-meat exports.  Millions of Muslims depend on slaughter houses for livelihood; a sizable Hindu population also draws their livelihood from meat industry.       
Out of the 75 abattoirs registered with Agriculture and Processed Food Export Development Authority (APEDA), APEDA, 49 are in the state. Hundreds are functioning illegally.
I agree hundreds of abattoirs are functioning illegally in UP, however, targeting just one illegal activity casts aspersion on the policy. Revamping and streamlining of illegal slaughter houses should have been implemented prior to bulldozing.
Humbly request Hon’ble CM Yogi to strike a balance between policies and impact on people. Why should a policy target a certain community???
With regards,

Rajiv Azad   

Thursday, January 12, 2017

Tech majors on acquisition spree

The ever altering global business dynamics are inspiring leading technology majors, including Google, Salesforce, Apple, Twitter, Dell, Oracle, Microsoft and Intel among others to plunge into acquisition spree to bolster their global position. The mutually beneficial strategic move enables the tech majors to expand their business footprints, acquire new technology. Planned keeping in focus business interests of the stake holders, the acquisition offers win-win proposition to the concerned enterprises.

Market trends in the sphere suggests, irrespective of turnover, competency, market size, enterprises are entering into alliance for acquisition. Reason may vary from enterprise to enterprise, for some; it’s for innovation, business expansion, while for some it could be to overcome market challenges.
Here are some of the prominent acquisition deals of 2016: 

Microsoft acquires Linkedin

Global IT software giant, Microsoft struck a whooping deal valued at $26.2 billion to acquire professional social media platform, Linkedin in June. It’s the biggest ever acquisition by the tech giant in its history till date. The deal received splendid response from the market; shares of the Linkedin witnessed a remarkable surge.         
Dell-EMC deal 

Hailed as the historic deal by the head honchos of both the companies, the mega acquisition was struck in September with valuation standing at $67 billion. The game changing deal would propel Dell into the important and constantly surging market of cloud computing.  
Verizon inks deal with Yahoo 

Globally acclaimed mobile media enterprise, Verizon acquired Yahoo in July. The deal that was  valued at $4.83 enables Verizon to leverage Yahoo’s core competency, including advertising, content, search and mobile activities to further its business objectives.   

The strategic acquisition allows Verizon, a telecom giant to diversify and strengthen its presence in media and advertising realms.             

 Avago acquires Broadcom

The month of February saw Avago Technologies buy Broadcom for $37 billion. By inking the acquisition deal, the rival chipmakers now command a formidable share in the wireless devices’ high surging global market. Since the last couple of months, top executives of both the enterprises have been engaged in hectic parleys to iron out differences and overcome gaps. Prior to this, Avago also acquired Emulex and LSI.     
In-addition, the other pivotal acquisitions of the year 2016 include Turi, an artificial intelligence startup by Apple ($200 million), MetaMind, a deep learning startup by Salesforce ($75 million), Itseez that develops computer vision algorithms and implementations for embedded and specialized hardware by Intel and Moodstock, a startup into image recognition technology  by Google.     
Experts view 
The reports on acquisitions and mergers in 2016 indicate that somewhere around 40 deals were struck in the technology sphere. Market experts on the subject absolutely lend their support for acquisition and merger. A well structured deal implemented cautiously with nut and bolts helps both the companies in the long run. Over the years, enterprises are leveraging the phenomenal business strategy to scale-up and accomplish their business goals.